PRONOBIS is a wine shop and food store at Como that specialises in wines and local products as well as being a place to have lunch or an evening meal with traditional dishes.
The business started off in December 2014 as an idea involving Carlo Mossi, Mariano and Francesca Pagano, Luciano Fusco, and Roberto Riente.
After 29 years of working in a record store, Carlo foresaw the difficulties in the sector with the introduction of new technology, and felt the need to change. The idea of creating a ham and wine bar came up during a trip to Florence. After returning to Como, together with his wife Claudia, he decided to turn this idea into reality, planning and developing it with his lifelong friends.

Today, Pronobis is a rather unconventional place that caters to those who appreciate good wine as well as those who are unfamiliar with it and want to know more.